The Under-Secretary General for Communications and Public Information, Mr Peter Launsky-Tieffenthal has charged newly appointed National Information Officers (NIOs) and Directors of the United Nations Information Centres (UNICs) to tell the United Nations story in a compelling way always. According to him, stories and pictures that illustrate the human angle of the United Nations interventions would have more impact on the audience.
Mr Launsky-Tieffenthal said this last week in his office during an interactive session with some NIOs and Directors of UNICs who were in New York for training and orientation. He noted that pictures were more powerful than mere words in disseminating information and communicating specific messages; and therefore, urged UNICs to maximise its usage in communicating the UN values and mandates.
The Under-Secretary General charged the Department of Public Information (DPI) officers in the field to ‘identify what works and how it works’ in their various duty stations; and added that the headquarters was committed to strengthening the capacity of the centres to promote the works of the United Nations in their respective countries.
In her contribution, the Director of Strategic Communications Division, Ms. Deborah Seward, reiterated the need to follow the rules and procedures of the UN Secretariat as related to funding and partnerships. ‘Partnerships with other entities outside the UN’ she said, ‘should be kept simple and in line with the rules of the UN.’
The NIOs and Directors had earlier taken turn to brief the USG on the situation of the UN in their various countries. At the meeting were the Director of UNIC Islamabad, Mr Vittorio Cammarota; Director of UNIC Mexico, Mr Juan Miguel Diez; the Director of UNIC Tokyo, Ms Kaoru Nimoto; the NIO of UNIC Ukraine, Ms Victoria Andrieuska; NIO, UNIC Namibia, Ms Anthea Basson; NIO, UNIC Brazaville, Mr Prosper Mihindou Ngoma; NIO, UNO Asmara, Mr Muhammed Salih; NIO, UNIC Rio, Mr Thiago Araujo and NIO, UNIC Lagos, Mr Oluseyi Soremekun.