“#SaveLives#SlowDown campaign relates to the Sustainable Development Goal 3 (Good Health and Well-being) and should be driven by all.” These were the words of the Director, United Nations Information Centre (UNIC) in Nigeria, Mr. Ronald Kayanja, when members of the #SafeCross Campaign and UNIC engaged to promote the Fourth United Nations Global Road Safety Week. ‘Safety on the road’, he continued, ‘is the responsibility of all and therefore, should not be left alone for the government.’
This year, the #SaveLives week, observed from 8 – 12 May is sub-themed #SlowDown. According to reports from the World Health Organization (WHO), the theme is based on statistics given that excessive or inappropriate speed contributes to one in every three road traffic fatalities worldwide. Yet, only 47 countries of the world follow good practice on one of the main speed management measures, that is implementing an urban speed limit of 50km/h or less and allowing local authorities to reduce these limits further on roads around schools, residences and businesses. Studies have also indicated that road traffic crashes remain the number one cause of death among young people aged 15-29 years.
Mr. Kayanja also applauded the role of the role of State and Federal government in installing speed and traffic management measures such as; Traffic lights, roundabouts, speed bumps, zebra crossings, establishing speed limits appropriate for every type road in the country.
Conveners of the #SafeCross campaign, Messrs Chuks Anyaduba and Utchay Odims emphasized that the campaign involved all road users, both the motorists and pedestrians, as the motorists were educated on the intricacies involved in driving while the pedestrians were also enlightened on their use of the road.
Mr Kayanja was later presented with the ‘#SaveLives#SlowDown campaign’ banner on which he and the National Information Officer of UNIC, Mr Oluseyi Soremekun, also appended their signatures.