UNIC Lagos, UNESCO Abuja promote ‘Radio is you’ theme, gives radio sets to listeners

The United Nations Information Centre (UNIC) Lagos, in collaboration with UNESCO Abuja,  on 13 February 2017, organized live discussion programmes on three radio stations, of which one is an indigenous language broadcast station.

Speaking on the 2017 theme of the World Radio Day, ‘Radio is You’, UNIC Lagos National Information Officer, Oluseyi Soremekun, explained that the theme was a call for greater participation of audiences and communities in radio broadcasting process. Audience participation in radio broadcasting, he said, should go beyond simple on-air interaction. “Radio audience should be involved in programme planning and development to ensure maximum impact,” he added.

At 8:15 a.m., Mr Soremekun featured on Radio One 103.5 FM and spoke about the 2017 World Radio Day; and at 9:15 a.m. he came on air at Radio Continental on the programme, ‘Top 9 at 9’ where he articulated 9 ways radio impacts the lives of the people and bringing in the theme, ‘Radio is You’ at intervals. At 11:30, he moved to Bond FM 92.9 FM, an indigenous language broadcast station where he conveyed the message of the 2017 World Radio Day in Yoruba language. It was very participatory as the audience also called in and also linked up on Facebook and twitter to be a part of the discussion.
On each of the programmes/ stations, every first caller to participate in the discussion was rewarded with a radio set made available by UNESCO Abuja while three other contributors via telephone and Twitter were also rewarded for their contributions. In all, six radio sets were given to listeners.

World Radio Day was first celebrated in 2012, following its declaration by the UNESCO General Conference. It was subsequently adopted as an International Day by the United Nations General Assembly. Previous annual themes have included gender equality, youth participation, and radio in humanitarian and disaster situations. In 2016, more than 380 World Radio Day events were held in more than 80 different countries.